Work
These case studies show how impact is my focus. Besides guiding the user experience, user research and feature adoption are other areas I influence and drive value through the entire product lifecycle.
Embedding referral details into a high-traffic page led to a 7.11% increase in revenue
Redesigning the sign-up flow resulted in a 7.6% increase in the conversion rate
Post-onboarding, 25% of new users rely on this to understand how their referral campaign works