Boost Signups with a Seamless Flow

ReferralCandy is an app which helps online store owners run a referral campaign (example: give $10, get $10).

🤨 During installation, users are redirected to another site to complete sign up

This delay and interruption distracted users, and impacted the sign up rate. The signup page had multiple, confusing CTA buttons and didn’t clearly show users which pricing option was economical.

📈 Use Shopify’s components for a seamless design

Reduce the number of CTA buttons to one so users knew which action to take

Switch the billing cycle toggle to radio buttons so the “Up to 20% off” badge was always visible

Enlarge and shorten the testimony to persuade hesitant leads

👍 The sign up flow is seamless and resulted in a boost in signups

In the final design, users could clearly see the different pricing options, the cheaper option, and one CTA to press once they made their decision. By remaining in the Shopify ecosystem and removing redirections and slow loading speeds, distractions were eliminated.

🚀 Impact

There was a 7.6% boost in the sign up to trial conversion rate.

💪 Team

Eri Sitohang, Software engineer

Zach Chang, Head of Product